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Alifard Company, as one of the leading producers of fruit juices and non-alcoholic beverages in Iran, has offered the well-known “Sunich” brand in both domestic and export markets for more than four decades. With the use of advanced technologies and modern technical expertise, the company has secured a distinguished position in Iran’s beverage industry and become a symbol of success in the food sector.
Alifard Company was founded in ۱۹۷۷ by Haj Hossein Alizad in the Kaveh Industrial City. At the beginning, the company, in cooperation with Danish companies, started producing fruit concentrates and launched the brands “Sun Top” and “Sunquick” in the market. After the victory of the Islamic Revolution and changes in market conditions, the brand name was changed to “Sunich”, which in Turkish means “You drink!”, and it quickly gained popularity among consumers.
From the very beginning, Alifard emphasized product quality, innovation in the production process, and the expansion of export markets. Over time, the company expanded its production lines and added a wide variety of beverages to its product portfolio.
Alifard, under the Sunich brand, produces a wide range of products categorized into several main groups:
Natural and Pure Juices
Including various natural juices such as orange, apple, pomegranate, peach, sour cherry, and other seasonal fruits. These products are prepared and packaged without unnecessary additives and with the highest quality standards.
Fruit Nectars
A blend of natural fruit juice with a specific amount of sugar or milk, offering a smoother and sweeter taste suitable for a wider range of consumers.
Carbonated Beverages
Products such as malt drinks, offered under different Sunich labels, which have captured a significant share of the non-alcoholic beverage market.
Fruit Syrups
Concentrated syrups with diverse flavors, enabling consumers to prepare quality homemade beverages.
Fruit Concentrates
Mainly produced for the food industry and other manufacturers, available in various volumes and with high quality.
Diverse Packaging
Using modern packaging technologies such as Tetra Pak, Combi-Block, glass bottles, and gallons to maintain the freshness and quality of products.
Through continuous investment in modern technologies, Alifard has equipped its production lines with advanced machinery and automation systems. The use of state-of-the-art technology has led to improved product quality, optimized production timelines, and reduced waste. The company also places special emphasis on research and development to align its products with global standards and the tastes of modern consumers.
In addition to Iran’s domestic market, the Sunich brand exports its products to more than ۵۰ countries worldwide, including the Middle East, Central Asia, Europe, and North America. With a strong distribution network and active participation in international exhibitions and events, Alifard has established its position in global markets.
Alifard is committed to its social responsibility towards society and the environment. The company has implemented programs to reduce energy consumption, recycle packaging materials, manage waste, and support local farmers. Receiving the Green Unit certificate and multiple awards in social responsibility demonstrates this commitment.
Through continuous effort, Alifard has earned numerous awards:
National Top Exporter in ۲۰۲۲ and 2023
Winner of Iran’s National Quality Award in ۲۰۲۳
National Exemplary Unit in ۲۰۱۸
Winner of the National Food Health Festival
Top Producer by the Ministry of Industry, Mine and Trade
These achievements reflect the company’s high product quality and commitment to raising industry standards.
The founder, Haj Hossein Alizad, played a key role in shaping the organizational culture and growth path of Alifard. The company has a solid management structure and a specialized board of directors that oversees development strategies, innovation, and quality enhancement.
Alifard plans to strengthen its position in the non-alcoholic beverage industry by increasing investment in research and development, diversifying its products, expanding export markets, and leveraging modern technologies. Customer satisfaction, consumer health, and environmental commitment remain the company’s strategic principles for the future.
Alifard Company (Sunich) is a prominent example of success in Iran’s food industry. With more than ۴۵ years of continuous activity, the company has placed quality, innovation, and customer commitment at the top of its priorities. Its diverse products, advanced technology, and export-oriented outlook have made Sunich one of the leading brands in Iran and the region.
